Digital Marketing Campaign – HudsonWay Immersion School [2016]

Role: Marketing Associate

Year(s): 2016 – 2017

Project Description: Supported the establishment of a new brand identity for the school’s name change, encompassing the creation of fresh print and digital advertisements, press releases, email marketing initiatives, website redesign, SEO/SEM strategies, and comprehensive social media and content marketing campaigns.

Reduced overall cost per enrollment, surpassing 60%, through implementation and management of a marketing automation platform (HubSpot) designed to support sales and marketing objectives.