State of Innovation Campaign – Choose New Jersey [2021-22]

Role: Digital Marketing Specialist

Year: 2021-22

Project Description: Strategically planned, authored, edited, and produced multimedia assets, blog articles, social media updates, and email newsletters to implement within advertising and HubSpot CRM automation campaigns to drive business objectives and effectively implemented comprehensive content strategies, executing both paid and organic ad campaigns.

Achieved 1.5 billion impressions through adept management of advertising, HubSpot CRM and email automation campaigns, and overseeing media buy strategies for the “State of Innovation” marketing campaign of the State of New Jersey resulting in 43 companies in relocating or expanding to New Jersey, resulting in 4,708 new and retained jobs and generating over $3 billion in capital investments.