Role: Marketing Associate
Year(s): 2016 – 2017
Project Description: Supported HudsonWay Immersion School’s rebrand and name transition by developing and executing an integrated marketing strategy across digital and traditional channels. My work included print and digital advertising, email marketing, public relations, social media and content marketing, website redesign, and SEO/SEM.
I also implemented and managed HubSpot marketing automation to strengthen the school’s enrollment funnel and better connect marketing activity with enrollment goals. Through ongoing campaign optimization and automation, we reduced cost per enrollment by more than 60%.
Tokz Gabriel 