Archives: Projects
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BASFGaming | Driving Digital Adoption Through Play
As Project Lead and Event Producer, I led the U.S. launch of BASFGaming, a hybrid employee…
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ERG Strategy | Inclusion, Belonging & Community Building
I lead BASF’s U.S. and Canada ERG program, partnering with employee leaders and executive sponsors to…
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Employee Advocacy & Community Engagement | BASF
Build employee community and advocacy at BASF by connecting new hires to internal networks and empowering…
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The Head That Wears The Crown | Exhibition Creative Direction & Photography
As Creative Director and Photographer, I led the visual direction and portrait photography for SSAAM’s award-winning…
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Website Redesign | Stoutsburg Sourland African American Museum
Led the strategy and execution of SSAAM’s website rebuild, creating a modern digital experience focused on…
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Global Social Media & Community Strategy | Genmab
Led social media communications and community engagement for Genmab, developing global campaigns that contributed to a…
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State of Innovation | Integrated Marketing Campaign
Developed integrated content and digital marketing for New Jersey’s State of Innovation campaign, which generated 1.5…
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Newark-Opoly | Community Game & Product Development
Led Newark-Opoly from concept to launch, securing $15K+ in sponsorships while leading product design, marketing, distribution,…
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HudsonWay Immersion School | Brand & Digital Marketing Transformation
Supported HudsonWay’s rebrand and digital marketing transformation, implementing integrated campaigns and HubSpot automation that reduced cost…
Tokz Gabriel 