Role: Digital Marketing Specialist
Year: 2021-22
Project Description: Developed and executed integrated content and digital marketing strategies for Choose New Jersey’s State of Innovation campaign, producing multimedia content, articles, social media, and email communications across paid and organic channels. I also managed advertising, media buying, and HubSpot CRM and email automation to reach and engage business audiences.
The campaign generated 1.5 billion impressions and contributed to 43 companies relocating or expanding in New Jersey, 4,708 new and retained jobs, and more than $3 billion in capital investment.
Tokz Gabriel 