Role: Project Lead, Producer, and Designer
Year(s): 2018
Project Description: As Project Lead, I led the end-to-end development and launch of Newark-Opoly, a limited-edition community board game created by the Newark Downtown District as a fundraising initiative celebrating the businesses, organizations, and landmarks that make up downtown Newark.
I managed the project from concept through market launch, securing $15,000+ in sponsorships from local businesses and organizations while personally designing the game board, box, cards, and supporting creative assets. I also led vendor selection, sales and marketing, distribution strategy, and the product launch event in partnership with Jimenez Tobacco Cigar & Tobacco Parlor.
Newark-Opoly was ultimately distributed through online, retail, and tourist locations throughout downtown Newark, turning a community-focused idea into a physical product that generated sponsorship revenue while celebrating the city and its local businesses.
Tokz Gabriel 