Global Social Media & Community Strategy | Genmab

Role: Social Media Manager

Year: 2022 – 2023

Project Description: Led external communications and social media community engagement for Genmab, developing content and campaigns that supported corporate reputation, product and patient advocacy, public awareness, and employee culture across global audiences.

Through a mix of paid and organic campaigns, storytelling, and community engagement, I helped strengthen Genmab’s presence across social channels, contributing to a 35% increase in follower growth and overall engagement.